ARGONAUT BOOKS

This book introduces the concept of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible but with a viable business plan. The book is written by the CEO of IDEO, ranked one of the ten most innovative world companies. Reviews "Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes…" - New York Times"It's li...Read More